Construction began in 2005 in this neighborhood of residential high-rise buildings bound by Kadesh Boulevard to the north, Jerusalem Boulevard to the west, Zionism Boulevard to the east and HaEtzel Boulevard to the south.
The neighborhood is served by a spacious central playground and shopping center which includes a Shufersal grocery store, Macabi health clinic, a kosher dairy cafe/bakery and other conveniences. A Chabad Lubavich house is located in this central area.
A variety of four and five-room luxury flats are avialable in this upscale neighborhood populated by young families with children and working professionals.
As of this writing (January 2016) NIS1.3 million will buy a four room apartment with interior space of 100 to 110 square meters plus a balcony of 5 to 15 square meters plus parking in a building completed within the past seven years or so.
The area is served by bus number five, arriving every fifteen minutes (roughly. This is Israel, not Switzerland.) This line seves all major shopping centers and the city outdoor market (shuk) and government offices and, of course, the central bus station.
Enjoy a breathtaking panoramic view of the sea in this spacious three-bedroom luxury flat in the exclusive Migdalei David project. Parking, air conditioning, 120 square meter interior plus ten square meter enclosed balcony
Five room flat on Balfour Street, 130 square meters plus ten meter balcony; built seven years ago, fifth floor of nine storey building, immediate occupancy